It is virtually impossible to keep a business up to date and relevant in this current market without some kind of digital presence. Many small businesses are already staying plugged into digital marketing industry news in a way that they weren’t before, in part because the competition is doing the same.
Whereas once print ads and commercials were the primary means of advertising, now a lot of businesses have turned to creating a presence online. Already, advertising and marketing firms are devoting 51% of their budgets to mobile ads and digital marketing services. For those that have already made the move, this has actually been somewhat fortuitous in light of the COVID-19 pandemic.
We were researching this decision process when we found an article online we felt was helpful. This article explains the struggles marketing firms are facing and gets into why marketing is more important now than ever. If you are an owner of a business, you working in marketing, or are simply interested in learning about this topic, we recommend giving it a read.
If you are interested in learning more about this particular issue and would like to read the article we referenced above, please follow this provided link: http://www.skylinenewspaper.com/2020/05/11/how-can-digital-marketing-agencies-stay-relevant-in-a-post-pandemic-world/