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So exactly where does Blue Mountain Cards figure in the ecard niche? Blue Mountain Cards have been trendsetters in this market, and have created a huge impact. Ever since its inception, Blue Mountain Cards have remained the major player in the ecard market. Indeed the astounding success of the ecard industry particularly Blue Mountain Cards seemed remarkable indeed. To be sure Blue mountain cards has not only achieved its goal of growing to be the industry leader, but has stayed there for nearly two decades. And the most delightful thing about Blue Mountain Cards is not their business achievements at all.