Greeting card association explored
Not long afterwards, they also transferred their art to Blue Mountain greeting cards. Blue mountain cards, in fact, introduced the all occasion blank greeting card to the public. The company was also responsible for introducing expressive free form poetry to their cards, replacing the traditional, formal rhyming messages used up to that point. In the 1990s, Blue Mountain Arts introduced another greeting cards innovation: the electronic greeting card, launching their free e card website in 1996. The electronic greeting card concept grew from the Schutz family practice of keeping in touch with their college age son through electronic messages and greetings.