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In addition, the brand name of the company acts as a powerful motivator for customers to hire a franchise. Franchising companies invariable have promotion and marketing support to lean on. This includes TV, radio, bill boards, magazines and a host of other means of communications which would prove to be extremely pricey if someone starts ab initio. Parent companies also usually chalk out territories between their various franchises so that there is no 'turf war' or undercutting and everyone can make a profit. Moreover, the franchiser has a well established web portal ensuring that the franchise owner does not have to pay out setting up new software and hardware lines to market his services on the Internet.