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Additional income is generated for the larger SEO services company through an ongoing relationship with the smaller firm that encompasses both initial service setup and regular technical support. The web designer attracts more clients by offering a broader range of services under its own brand name. The Seo services company remains completely anonymous. All invoicing and communications are issued under the name of the web designer; even technical support is anonymously provided by the SEO services company through a direct communications link between the web designer and the SEO company. More companies than just web designers benefit from the SEO reseller arrangement.