Birthday card, something to read about
The concept was a natural extension of the Schutz family practice of communicating with their college age son through electronic messages and greetings. Once, again, through its line of e cards, Blue Mountain Cards was an innovator. They offered their e cards for free, and they allowed the sender to add personal greetings to the card rather than select from a collection of stock messages. Blue Mountain then sent the recipient an electronic notification of the card, which the recipient could access through an attached link to the company website. Greeting cards were never so easy to select and send.